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LO3/LO4 - Glossary

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  USP - Unique selling point (what your company/product does that makes it stand out), My Life TV's USP is that a lot of the content is made by prosumers  Folksonomy - A way of sharing ideas across an online community. Achieved through geotagging, sharing ideas. tagging (folk - community, taxonomy - system so it is portmanteau)  USC - User generated content - the media made by prosumers in the digital age. Social media aggregation - using online tools (such as hoot suite) - to pull together your online content so it is released across different social media to maximise the message you are sending.  Social media sales funnel - marketing funnel is a path that your future customers or audiences travel through.  Five stages  - Awareness - Attracting people and showing that your product stands out.  - Action - You want your future consumers/audiences to get involved with the product and to click on a li...
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LO3/LO4 - 30 mark question

  USP - Unique selling point  UGC  folksonomy - The way that people communicate through twitter.  Social media aggregator  You need to make sure you start the question by saying what the main objectives for the social media marketing campaign.  Also need to give a detailed plan about the social media campaign this includes what social media channels you will use and what will happen from your first week and throughout.  Brought in wider knowledge from U1 and U2.  The main objective of the campaign is to make sure that In Static has a successful launch with thriller related  content that appeals to a diverse community. The social media campaign therefore needs to do four main things based on the brief: 1)  Generate interested from a variety of TV magazines and review websites.  2) Promote In Static 6 months before the release  3) 
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LO3 / LO4 Understanding how to track your social media content - social media measurement

  Social media measurement is reading your social media activity by looking at specific metrics. Certain set of metrics 
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LO3/LO4 - Planning social media campaign InHomeHits and Avatar Games

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LO3/LO4 -Social media marketing campaign

  Section B  - This is about a release of a new media product (websites, film, game and etc)  - Plan the social media marketing campaign for the release or launch of a media product.  Must start the question like  The objectives of this social media campaign are...
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LO2 Task 4: Legal and Ethical - Cultural

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- Cultural censorship of social media and the impact on media production (e.g. in China, North Korea, Turkey) this because they are under a dictatorship, they also don't allow the press to criticize the government, they also don't allow audiences to access western social media.  Chinese version of YouTube - Bias and ideology(e.g. in terms of cultural distinction of social norms and marketing practice)                      
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Do Now 10/11/2021

What does the 'media regulation' mean? Media regulation means organizations that look at media content to make sure things are not offensive or breaking any laws.  Media regulators look at social media content and regulate tweets, posts and stories.  Media regulation links to the theory/idea of moral panic
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