Unit 6: Social media and globalisation

  Social media measurement is reading your social media activity by looking at specific metrics. Certain set of metrics 

 

  Section B  - This is about a release of a new media product (websites, film, game and etc)  - Plan the social media marketing campaign for the release or launch of a media product.  Must start the question like  The objectives of this social media campaign are...

- Cultural censorship of social media and the impact on media production (e.g. in China, North Korea, Turkey) this because they are under a dictatorship, they also don't allow the press to criticize the government, they also don't allow audiences to access western social media.  Chinese version of YouTube - Bias and ideology(e.g. in terms of cultural distinction of social norms and marketing practice)                      

What does the 'media regulation' mean? Media regulation means organizations that look at media content to make sure things are not offensive or breaking any laws.  Media regulators look at social media content and regulate tweets, posts and stories.  Media regulation links to the theory/idea of moral panic

  Data Protection Act: Not realizing personal and private details. Companies have to have a way to protect their data and other peoples data  Freedom of speech versus inciting hate speech, this means that yes you are allowed to have a freedom of speech on social media however it does not allow you, as an individual, to say something that is offensive.  ISP should have a responsibility to block content because it gives the chance of stopping hate speech.  Explain why personnel should be mindful of what they put on social media? (3) They should be mindful because the personnel could be fired, reprehended or fined for what they have posted. This means that reading what you have put before you posted it could have a big effect on what could happen next. For example 

  What does the proliferation of social media mean?  The large amount of social media (links to the advantages and disadvantages)  What media regulators might link to the monitoring and production of online content?  OfCom because they monitor video content and IPSO which regulates magazines and newspapers  What do you think "self-regulation" mean? Yourself regulating what you share and what you don't share, you can choose whether to offensive or not.  A key problem form large companies and individuals is that they can get banned on social media which for a company it can damage business and for an individual it stops communication. 

  What is the long tail theory? The long tail theory refers to the infinite access to content because of technology. The long tail theory also means to nice products of media. because of web sematic and web 3.0 you are most likely to be recommended media products based off what you watch or listen.   When did the interactive web (web 2.0) developed? It was developed in 2005 How does the long tail theory link to social media? It links because it allows you to access niche products on social media. Able to share our comments on a particular band, film or game.  

  The long tail theory (Chris Anderson, 2004)  - Describes the way in which new technologies have enabled audiences to have choice over the amount of media they can access.  - Not just mass/popular, but niche.  The long tail theory is a theory that was thought of by Chris Anderson in 2004, it shows that with new technologies audiences have been able to have more of a choice on what to watch, listen or play. Mainstream music artists include  Task 2 - Legal and ethical - disadvantages of social media use  - Moral panic is the theory that can be used to describe the way in which the mass media create folk devils out of products and groups of people.  - Fake news is the way which unauthorized or untrue news sources are spread virally using social media.  - negative publicity for brands or companies viral memes, parodies, sarcasm are all problems for large brands.  example of meme  - Cultural impact - prolif...

What is crowdfunding and crowdsourcing?  Crowdfunding is when you want to get money for a project, you can do this by going to a crowdfunding website where you can pitch your ideas and people can be put in money for you to create the project. Crowdsourcing is when you find professionals to help create a project. LinkedIn What is the electronic agora? An online meeting place. For example Instagram.  What is web-uptopia and how does it link to social media?  The internet and social media is good for society because we can share ideas and talk to each other. 

    Question 2) A commercial company is a company that wants to make a profit. Media companies can use social media because people from around the world can see it and look at what they post, this helps the company reach a wider audience which then brings in a bigger profit. For example on Marvel's instagram page which is @Marvel Entertainment they have been advertising their new film "The Eternals" by releasing videos about each of the characters in the film. This builds up peoples excitement for the film. Another example is Tik  Tok and @SonyPictures released teasers for the film Venom 2: let there be carnage.    Question 3 (a)  Social media has influenced a lot of people ideologies due to globalisation, this could be because many different cultures have appeared on social media and have found new audiences to connect with. For example Korea Pop was influenced by American and British pop groups, this was achiev...