The Long Tail Theory

 The long tail theory (Chris Anderson, 2004) 

- Describes the way in which new technologies have enabled audiences to have choice over the amount of media they can access. 

- Not just mass/popular, but niche. 

The long tail theory is a theory that was thought of by Chris Anderson in 2004, it shows that with new technologies audiences have been able to have more of a choice on what to watch, listen or play. Mainstream music artists include 

Task 2 - Legal and ethical - disadvantages of social media use 

- Moral panic is the theory that can be used to describe the way in which the mass media create folk devils out of products and groups of people. 

- Fake news is the way which unauthorized or untrue news sources are spread virally using social media. 

- negative publicity for brands or companies viral memes, parodies, sarcasm are all problems for large brands. 

example of meme 

- Cultural impact - proliferation of social media culture imperialism and promotion/obsession with celebrity culture and commodities. 

Commodity - Something you buy

Proliferation - The amount of